Web Form Integration II

In a previous post I discussed how to use the InsideSales.com web form integration tool to acquire leads from a web site. A part of the web form post are instructions, which tell InsideSales.com how to post information and what to do with it once it is posted. Below is a review of some of these instructions and how they impact your leads in a web form post.

Instructions for posting leads are programmed as hidden fields. Hidden fields generally look something like this: "input type=”hidden” value=”6” name=”hidden field". The input type designates this field as a hidden field. The value corresponds with the name, in that it tells InsideSales.com how to handle the instruction. The name field contains the instruction. Here are a list of hidden fields, and what they do.

“call_now” Tells InsideSales.com to insert this lead into the top of a dialer list for calling. This function is one way to facilitate an immediate callback. The corresponding value should be "1" to trigger the action, or "0" to not trigger.

“r_link” Tells the web form where to redirect to when someone clicks the submit button. The corresponding value should be a website.

“routing_rule_id” Identifies the routing rule in InsideSales.com to execute when the lead is posted. The corresponding value should be the numerical value of the routing rule in InsideSales.com.

“dup_basis” Tells InsideSales.com the criteria to use for checking the posted lead as a duplicate. The corresponding value(s) should be one of email, phone, first_name, last_name, company.

“email_template” Will automatically send an e mail as an auto response when the web form is submitted with an e mail address. The corresponding numerical value should be the numerical value assigned to identify the correct e mail template in InsideSales.com.

“selected_campaign_id” Adds the posted lead to a specific campaign. The corresponding numerical value should be the numerical value assigned to identify the correct campaign in InsideSales.com.

“lead_source_id” Adds the specified lead source to the lead when posted. The corresponding value should be the numerical value assigned to identify the correct lead source in InsideSales.com.

“lead_status_id” Adds the specified lead status to the lead when posted. The corresponding value should be the numerical value assigned to identify the correct lead status in InsideSales.com.

Various other hidden fields are available for less common functions. The fields above are by far and wide those used most often. For a complete list please contact your account manager, or call InsideSales.com at 801.853.4090.